The 1920's were a happy, youthful, pleasure-filled era. The war was over and wages were up. For many people, the times were very good. Significant advancements in technology would affect the social culture in the decades ahead. Talking moving pictures ended the silent film era and radio broadcasting began which brought the faraway world into nearly 40% of U.S. homes by the end of the decade. The whole family gathered in the living room to listen to sports events, news, musical programs, and comedy shows.

Major advancements developed in the chemical industry as companies redirected their manufacturing from explosives and medicines used during the war to other industrial products. Du Pont, for example, began manufacturing dyes and rayon at this time.

The American silk manufacturing industry was thriving and found use in undergarments, hosiery, dresses, men's shirts, and ties. The greatest contributor to the robust U.S. economy however was the automobile industry. It was booming and its skillful advertising enticed buyers from all economic classes. This period is noted for consumerism, fueled by the increase in installment payment plans.

This was the era when the artwork of Erté graced the covers of Harper's Bazar. The top fashion magazines promoted many couture designers in Paris, but the undisputed fashion leaders were Patou and Chanel who created the looks women wanted. The sports dress dominated by mid decade complete with a cloche hat and bar shoes. Menswear also adopted casual comfort as the cardigan sweater and flat cap were popularized.

The 20's were also characterized by rebelliousness and the spirit of the freedom-loving flapper permeated society. In America, people defied the Volstead Act and secretly drank alcohol during Prohibition at speakeasies and home parties. The law encouraged underground activity that led to bootlegging, racketeering, and turf wars between competing gangster clans. But the people were emersed in another world enjoying life's pleasures.

They were dancing to jazz music at a nightclub or listening to it through the speaker of their Victrola at home. They were going to an amusement park or to the movie theater to see their favorite Hollywood movie star. Or out playing tennis or a round of golf. They were redecorating their home with new furnishings in "le style moderne" (later to be called Art Deco). They were shopping for the dress they saw in Vogue and were delighted to discover the increasing number of ready-made replicas at a good price. It was all good in the 20's!